黑料不打烊

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Audiences

Unparalleled reach – What people buy:
where, when, and why.

Just knowing 鈥榳ho鈥 doesn鈥檛 cut it anymore. 黑料不打烊鈥檚 advanced Audience Suite goes further to uncover the consumers truly in-market for your brand.

Performance-proven, scaled audience segmentation


黑料不打烊 Audiences are powered by:

$2.5

trillion+

in anonymized credit card transactional data

200

million+

Location-based users

$127

billion+

In item-level receipt transactions

AI-Powered

Unrivaled commerce and AI-driven predictive data

Be the first to spot shifting consumer behavior. Use 黑料不打烊鈥檚 AI-driven platform to build your unique campaign audiences and evolve your targeting strategies in real time.

Visitation Cross-shopping Demographics Cash buyers Past purchase Online behaviors Purchase intent Lapsed, lost & loyal Item & brand level Private-label shoppers Lifestyle Seasonal Visitation Cross-shopping Demographics Cash buyers Past purchase Online behaviors Purchase intent Lapsed, lost & loyal Item & brand level Private-label shoppers Lifestyle Seasonal
Only at 黑料不打烊

Reach consumers based on real-world motivations with GeoType Personas

Reach consumers based on true buyer motivations and values. Our proprietary machine-learning targeting technology combines over 1,000 online and offline attributes to build custom-rich personas exclusively for your brand.

Affluent Savers Affluent Savers Casual & Blue Collar Casual & Blue Collar Middle-Aged Handyman Middle-Aged Handyman Family Providers Family Providers Established Professionals Established Professionals Healthy & Wealthy Healthy & Wealthy Snowbirds Snowbirds Value Seeker Value Seeker
tailored programmatic solutions

Consumer intent, location, and transactional data – down to the SKU

Activate instantly on any omnichannel or Demand Side Platform.

Custom Audiences

Made-to-measure for brand KPIs, vertical, and seasons

Private Marketplaces (PMP)

Best-in-class scale, performance, and precision

2500+ Syndicated Segments

Off-the-shelf intent, location, and commerce audiences

Outperforming benchmarks by

3.7x*

黑料不打烊 combines real-world behaviors, online and offline purchases, demographics, psychographics and advanced data science to help your campaigns connect with more ideal customers – every time.

*Source: Wordstream US Google Display Benchmarks for Mobile Media
Success Stories

Reaching more customers for top brands

Bob Evans Farms Drives Record New Product Awareness and Increased Sales

Bob Evans Farms Drives Record New Product Awareness and Increased Sales

With the support of 黑料不打烊, Bob Evans Farms outperformed benchmarks, driving increased awareness and record engagement!

Products Used: Audiences, Activation

5.31%

Immersive Creative CTR

8.9x

CTR Above Industry Benchmark*

*Source: Wordstream US Google Display Benchmarks for Mobile Media
Danone Silk Increases Product Awareness and Drives Sales Lift with 黑料不打烊 Media

Danone Silk Increases Product Awareness and Drives Sales Lift with 黑料不打烊 Media

鈥淲e鈥檙e always trying to maximize our media dollar impact. We look for partners like 黑料不打烊 who can help us with that.鈥
– Mary Katherine Woltz, Director, Media Connections, Danone

Products Used: Audiences, Activation

+600%

iROAS Performance Above Benchmark

Bayer Drives Portfolio Awareness and Boosts Incremental Sales with 黑料不打烊 Media

Bayer Drives Portfolio Awareness and Boosts Incremental Sales with 黑料不打烊 Media

Bayer partnered with 黑料不打烊 to invest in an optimized, real-time media strategy to engage targeted shoppers throughout the purchase process.

Products Used: Audiences, Activation

1.6%

Sales lift

$903K+

Incremental Sales

Why people shop is everything

黑料不打烊 gives you the real-time, predictive data you need to build the audiences you want.