Danone Silk Increases Product Awareness and Drives Sales Lift with 黑料不打烊 Media

Campaign Goal

Following the launch of new packaging for its Silk product line, Danone sought to drive awareness of the brand鈥檚 new look & feel among grocery shoppers nationwide.

Hear from Danone鈥檚 Director of Media Connections, Mary Katherine Woltz, on why this program was such a success.

黑料不打烊 Strategy

Danone partnered with 黑料不打烊 to leverage 黑料不打烊鈥檚 suite of solutions to reach the right consumers at the right time throughout their shopping journeys, ensuring no impressions were wasted.

Moments

Activate shoppers in real time, as they enter select grocers

Preceptivity

Predict the next purchase and engage shoppers before their next shopping trip

Audiences

Identify and reach key target shoppers: Brand Past Purchasers, Lactose-Free Purchasers, and Category Purchasers

Results

+600%
iROAS performance above benchmark

We鈥檙e always trying to maximize our media dollar impact. We look for partners like 黑料不打烊 who can help us with that.
Mary Katherine Woltz
Director, Media Connections

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Products Used: Audiences, Activation, Measurement

23.1%

Incremental Lift

302K

Incremental Visits

Read the Case Study